It used to be that when a platform is successful, they get the most reads and can convert conversations to whatever else their website is working as. Things have since changed so much that instead of just being a one way traffic of communication, the most successful content platforms have the most readers actively communicating with them and among themselves concerning the platform and all the content posted on it.
We have a lot of articles stacked and scheduled to be published at predetermined times, at the same time we have a lot of feedback flowing in and our teams acting on each and every one of them. Just it is important to stay fresh on content, the feedback we get takes us leaps ahead of competition in keeping the rest of the design and functionality fresher than our competition.
The website and all other platforms on which all the content we come up with are published all present an opportunity for users to get in touch with us.